Picture: African Journey, Inc.
African Journey, Inc. (ATI), the African journey company specializing in luxurious safaris, has introduced the appointment of its new Director of Advertising and marketing Kristen Malaby.
Most lately, Malaby served as a advertising communications supervisor for Tourism Australia, The Americas, a place she held for seven years. Throughout her time there, she developed award-winning advertising and PR campaigns; and managed companies and partnerships within the U.S., Canada, and Brazil.
“We’re thrilled to have Kristen be a part of our crew,” stated Sherwin Banda, president of ATI. “Her enthusiasm, dedication, and fervour for journey is infectious, and can assist us obtain our objective of selling journey to Africa in North America and Canada. We’re assured Kristen’s prior expertise might be an amazing assist to advisors and our loyal business companions.”Malaby began within the journey business almost 16 years in the past with Tourism Australia (TA). Throughout her time there, she loved various roles in promoting and PR, in addition to spearheading campaigns round Oprah and Baz Luhrmann’s “Australia” with Twentieth Century Fox, and acted because the director of selling through the launch of the award-winning Dundee Tremendous Bowl Marketing campaign.
Her latest job duties included overseeing TA’s paid and owned actions, occasion actions equivalent to “G’Day USA,” and guaranteeing TA America’s shopper and company communications had been on technique. She additionally labored on business growth, creating commerce and shopper advertising plans with the partnership crew, occasions, content material with consortia, airways and journey sellers; and managed CRM initiatives to ship tendencies and business updates.
Malaby has additionally led earned actions together with PR technique, working TA America’s Worldwide Media Internet hosting Program and Visiting Opinion Leaders Program, and managing social advocacy applications equivalent to HSMAI Better of Present Digital Influencer Program.
“African Journey, Inc. has a particular place in my coronary heart as a result of I traveled with them on my first journey to Africa to observe the World Cup,” Malaby stated. “Someday, I hope to take my children there, as a result of it was the most effective journeys I’ve skilled, and I need to share with them what makes this continent so particular.”