American Dream: What to Know About New Jersey’s Supersized Buying Mall

Less than five miles from Manhattan, American Dream is in the New Jersey Meadowlands.


After greater than a decade in improvement, American Dream has lastly opened its doorways to the general public.

In every week the place the Tristate space noticed the opening of Nordstrom’s first New York Metropolis flagship, now the long-awaited American Dream $5 billion supersized shopping center is open to the general public, taking over a three million-square-foot outpost in East Rutherford, N.J.
American Dream is in a means the East Coast’s reply to the Midwest’s Mall of America — and is created by the identical actual property builders, Triple 5 Group — boasting leisure choices like an indoor water park, amusement park, NHL regulation dimension ice rink and an indoor snow park, in addition to roughly 450 retailers that can open by spring 2020.

From the 18 acres of leisure actions to the 60-foot fountain that converts right into a trend runway, right here is the whole lot it is advisable find out about American Dream.


A rendering of The Collections at American Dream. 
Courtesy Picture

Whereas lots of American Dream’s shops gained’t be open till spring 2020, the complicated touts greater than 450 retail outposts, together with The Assortment, its two-floor luxurious purchasing zone.
Amongst The Assortment’s 100 retail shops are Louis Vuitton, Tiffany & Co., Moncler, Saint Laurent and Hermès, which is opening an 8,000-square-foot, two-level retailer.
Inside the retail outposts, American Dream gives a large-scale H&M and Zara, Uniqlo, Fourpost, Century 21, Primark and It’Sugar. The house may also embrace Åland, a retailer providing curated trend items by rising South Korean designers.

North America’s first indoor ski park, Massive Snow, is bowing at American Dream. 
Courtesy Picture

American Dream boasts 18 acres of leisure choices open year-round.
The Nickelodeon Universe Theme Park, the world’s largest indoor theme park with 35 rides, rollercoasters and sights opened on Friday. American Dream’s NHL regulation dimension ice rink may also be open, providing open skating, determine skating and hockey tournaments.
Located beneath an 8-acre glass dome, DreamWork’s indoor water park will open on Nov. 27. The park will embrace 40 water slides, 15 sights — just like the Madagascar Rain Forest and Shrek’s Swamp — a 1.5 acre wave pool and a 142-feet-long physique slide.
American Dream’s Massive Snow indoor snow park will open on Dec. 5, providing snowboarding and snowboarding.
Different leisure choices embrace the Sea Life Aquarium, LegoLand Discovery Heart, KidZania, CMX Luxurious Film Theater, two 18-hole mini-golf programs and a 300-foot statement wheel overlooking Manhattan.
American Dream will finally have 100 eating locations, starting from fast-casual spots to eating places run by celebrated cooks. There will probably be 20 full-service eating places and a Coca-Cola “Eats” Meals Corridor and Kosher Meals Corridor.

A rendering of a fountain that converts right into a catwalk at American Dream. 
Courtesy Picture

Former Neiman Marcus senior vp and trend director, Ken Downing, joined American Dream’s proprietor, Triple 5 Group, as chief artistic officer, ideating quite a lot of experiential choices on the complicated.
Downing has plans to host trend exhibits at American Dream, with the complicated’s Koi Courtroom that includes a 60-foot fountain that converts right into a runway. There may also be a 60-foot leisure atrium out there for trend exhibits and different reside occasions. He’s working with the CFDA to usher in younger expertise to the house and with Parsons College of Design and the Vogue Institute of Know-how.

Downing can be introducing eight to 12 sitting salons to The Collections, the place clients can loosen up and drink champagne whereas they store and watch for help.
American Dream additionally boasts six atriums every uniquely designed to supply Instagrammable moments. One space is designed with tree-like sculptures geared up with 75,000 LED lights that carry out together with music.
There will probably be museum-scale areas that includes art work from rising artists within the New York and New Jersey areas. American Dream may also be launching a community-centric artwork venture with En Masse, a world arts initiative, the place a 60,000 square-foot mural options artwork from group workshops and submissions from native artists.
American Dream is situated 5 miles from Manhattan, sitting close to the Meadowlands Sports activities Advanced. It has partnered with NY Waterway to supply a free shuttle bus to and from American Dream, choosing visitors up on the West 39th Avenue Midtown Ferry Terminal and dropping them off at Port Imperial in Weehawken, N.J., the place buses will take them to the complicated.
The complicated has additionally bought two Rolls-Royce vehicles, two Bentleys and three helicopters to deliver clients from the Hamptons and Manhattan. It has additionally bought a Rolls-Royce golf cart to take VIP clients all through American Dream.
Learn Extra Right here: 
What to Watch: Spring Arrivals for Luxurious at American Dream
How Retailers Can Prep for a Shorter Vacation Season
What to Know About Nordstrom’s NYC Ladies’s Flagship
WATCH: Inside Nordstrom’s NYC Flagship


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