Longtime listeners of 106.1 KISS-FM bear in mind when Kellie Rasberry’s daughter, Emma Kelly, was born, they usually’ve “listened” to her develop up via tales her mother has shared on air.
Quick-forward greater than a decade, and the “Kidd Kraddick within the Morning” host and her now-13-year-old daughter have teamed as much as launch a new trend assortment and e-commerce retail web site, Emma Kelly & Me.
“I purchased the area EmmaKellyAndMe.com when Emma Kelly was a child, not likely figuring out what I’d do with it,” Rasberry (who additionally goes by her newer married title, Evans) says in a launch. “For the longest time, it was simply the 2 of us towards the world. And as a single mother, my purpose was to boost a daughter stuffed with a spirit of independence, generosity, compassion, and confidence. It is a purpose I’m nonetheless striving to realize to this present day.”
That is why, she says, when she was in search of the proper title to characterize her first foray into the style enterprise, “Emma Kelly & Me” got here to thoughts instantly.
“I am trying ahead to including Emma Kelly’s imaginative and prescient and voice to the positioning sooner or later so it’s really a undertaking we are able to develop collectively,” she says.
The location has launched with a well-edited “fall assortment” of purses, in addition to “elevated fundamentals” which are top quality, practical, and versatile — all picked by Rasberry herself. Of utmost significance: every little thing is beneath $100.
For the positioning’s roll-out, Rasberry collaborated with native designer Parker & Hyde for 3 leopard-print purses constructed from real Brazilian “Hair on Cover” leather-based. The baggage, bearing the label “Emma Kelly & Me,” function a hanging raspberry pink canvas inside and complementary leather-based tassel.
The “Kellie Clutch” sells for $99; a “Kellie Crossbody,” for $89; and the “Emma Kelly On a regular basis Pouch,” for $59.
As for the fundamentals, there is a enjoyable pair of slim-fit but stretchy denims referred to as “WannaBettaButt Denims” ($38); cozy black “Morning Drive Workpants” ($37); and some tops, skirts, and cardigan sweaters.
Free delivery is obtainable for orders totaling greater than $149.
Rasberry fashions all of the seems on the positioning. And there is extra to come back, reminiscent of garments for ladies Emma Kelly’s age, they promise.
“Emma Kelly & Me is a clothes and niknaks model with a purpose of dressing girls (and women-in-training) in attire that offers them confidence,” she says. “If [the brand] will help a girl really feel assured by sporting our clothes, then we’ve accomplished a good looking factor as a result of confidence is gorgeous.”
Rasberry launched the brand new enterprise on October 16 with a grand occasion at Al Biernat’s in Dallas attended by a who’s who within the trend, magnificence, and media worlds of DFW.
And the positioning is now “open for enterprise” at www.EKandMe.com. Observe together with their information and particular occasions at @EKandMe on Fb and Instagram.